Attention Getting Blog Posts
Places to Get Ideas for Blog
By Sharon Housley
Blogs are now a dime a dozen, and bloggers need
to make their blog posts stand out. Developing
a blog following is not as easy as it once was.
Learn how to write blog posts that attract readers
and retain their attention. Follow these guidelines
to cultivate readers...
1. Draw Attention
Use titles to attract the reader's
attention to the blog post. The title should mimic
newspaper headlines and generate interest in the
blog post. The title can be controversial, but
not to the extent of being misleading. Use action
words in the title. Bloggers will often come up
with a handful of potential titles for blog posts,
and then settle on the title that is best suited
to a particular blog post.
Having a catchy title, but following
it with content that fails to deliver, will not
endear you to your readers. The blog content must
deliver what is promised in the blog title, or
readers will unsubscribe and stop reading. When
deciding on a blog title, do not stray too far
from the content, as the two are intricately related
-- the title will attract the reader's attention,
but the content must then live up to expectations...
or the blogger's reputation will suffer.
Nothing stains a blogger's reputation
like inaccurate information, so be sure that your
blog posts contain accurate information. Intentionally
posting inaccurate or false information will significantly
damage a blogger's reputation. But if an error
unintentionally or inadvertently occurs in a blog
post, be sure to quickly post a retraction or
correction, along with an explanation and an apology
in order to salvage your good reputation.
4. Relevant & Timely
Blog posts should always be relevant
and timely. Hearing about something long after
it has occurred will not captivate readers. Blog
about information that is occurring in the here
and now. If you are going to write something that
is no longer timely, be sure to add some sort
of twist, or include new or updated information
to make it relevant.
5. On Topic
All blogs should have a general
theme that connects all the posts on the blog.
Readers will expect posts that are related, so
stay true to the blog's theme and topic.
6. Use Keywords
Use keywords liberally in blog
posts. Search engines will attempt to categorize
the content of a blog post and discern its general
topic. By including related keywords or keyword
phrases, search engines will have an easier time
classifying the blog's contents. Additionally,
a blog that uses keywords will have a better chance
of ranking well for those keywords or keyword
phrases in organic search listings.
7. Evaluate Web Logs
Review web logs to determine what
blog posts have been popular with readers. Then
figure out how to provide similar or related content
that might also be of interest to those readers.
Blog posts should always contain
original and unique content. If you are simply
re-posting information from others, include editorial
content or a different spin to the information.
Readers do not want to constantly rehash the same
information -- they are interested in reading
9. Chunky Content
Break content into smaller, readable
chunks. Most website visitors will just scan paragraphs
for information, and very few will take the time
to read all the words contained in a post. Use
bulleted lists, or break web copy into paragraphs
with bolded sub-topics that appear before the
Writing blog posts is not just about
spewing forth content. The best blogs are well
thought out, and contain provocative and interesting
unique content. Follow the above steps to produce
a relevant blog worth reading.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.