Blog Tips for SEO
Blogs are the current rage, and
many webmasters have blogs but fail to use their
blog to it's full potential. Blogs provide a steady
stream of fresh content, and if this content is
written and managed properly, blogs have the ability
to increase a website's ranking in the search
1. Host Your Own Blog
In order to prosper from a blog, be sure to
host it on your own domain. Hosting the blog on
your own server will maximize the links to your
website. Link popularity is one of the factors
search engines use to rank websites. Resist the
urge to use free hosting services, do not give
away your link popularity!
2. RSS Feeds
All blogs should have an RSS feed. An RSS
feed will allow for your blog posts to be easily
syndicated. The syndication will result in links
back to your blog from RSS directories or others
who display the feed. Blog entries should be available
via an RSS feed. Website visitors who subscribe
to the feed will receive notification when new
blog posts are added. If the title is of interest,
they will click through to your website. This
gives subscribers an easy way to know when a blog
has been updated.
3. Use White Space
Be sure to make your content scannable. Few
website visitors actually read blog posts; most
web visitors simply scan a blog entry to determine
its relevance or point. With that in mind, the
blog posts should be displayed in short paragraphs.
Overly long posts should be segmented into concise
paragraphs or broken into bulleted lists to make
scanning easier. Avoid the urge to "clutter" the
4. Titles Matter
You only have seconds to grab the attention
of scanners browsing your blog. Use keywords and
catchy titles to draw readers in. Blog post titles
can be bolded for emphasis and white space should
be used to buffer the content.
5. Grammar Matters
You will be judged by your knowledge and use
of the English language. Search engines will make
note of blog entries that lack proper punctuation
or capitalization. If a blog post does not respect
the rules of grammar and punctuation, it is possible
search engines will make the assumption that a
bot cobbled together the posts leading to a potential
As with any web design select fonts carefully,
do not use micro or macro-fonts. Colors should
be web safe, making it easy to discern and read.
The background and background color should not
obscure the text.
Give readers somewhere to go, include links
to additional information resources or extended
information in the blog post. Including links
in the actual blog post will ensure back links
should the RSS feed be syndicated.
If you create a post about someone, let them
know, they might surprise you and link back or
they might blog about your blog post, essentially
creating a virtual dialogue. This is an easy way
to build link popularity. Be warned however, simply
mentioning a popular blogger on a blog will rarely
result in a link back, the content of the blog
post must "grab" their interest.
9. Incorporate SEO
Blog posts should be written as you would
write a web copy. Posts should be natural and
make sense while still incorporating keywords
and keyword phrases that relate to the content.
10. Speed Matters
Web pages that are slow to load will frustrate
users, be sure to use reliable web hosting. Compress
graphics to maximize load time.
Use your blog to help your website
attract traffic. Attention to search engine optimization
details could mean the difference between popular
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net
a wireless text messaging software company.