Creative Podcasting for Businesses
Podcasting content comes in a wide
variety of shapes and sizes. Businesses are finding
many different and creative ways of incorporating
podcasts into their business strategies and marketing
Here are just some of the various
types of content that businesses are turning into
1. Audio Books
Books that are "read" aloud are
no longer embraced only by the visually impaired.
For example, commuters who want to make the most
of their travel time have long embraced books-on-tape.
The podcast medium is far more compact and portable,
so audio books and similar content are now being
made available as podcasts.
2. Audio Tours
Interested in a guided tour of
a historic site, or a detailed explanation of
a museum display? Audio tour podcasts with detailed
explanations are becoming quite common.
The word of God, Allah, or a bible
study discussion are now all popular content for
podcast material. It does not really matter the
what the religious material might be -- what is
important is that by turning those conversations
and dialogs into podcasts, their reach is being
extended and new audiences are being touched.
4. Indie Artists Demos
Independent musical artists, looking
to build a community and develop a fan base, are
no longer restricted by their geographical region.
With podcasts, Indie artists can expand their
audience and increase their reach. Indie's can
use iTunes to get reactions to new material or
5. Foreign Language Lessons
What better way to learn a language
than to hear it? Podcasts are a perfect medium
for foreign language instruction. Listeners can
hear accents and phrasing, and listen to a specific
lecture until they have fully mastered the content.
Interested in gourmet cooking, but do not have
the time to watch cooking show hosts such as Rachel
Ray or Martha Stewart? Download the podcasts to
learn new recipes, at a time and place of your
choosing and convenience.
7. Showing Homes For Realtors
What better way to market property
or homes for sale than with a video podcast? Home
tours help sell available listings, and with economic
conditions currently unfavorable to sellers, they
need all the help they can get. Video podcasts
or slideshows of the homes help entice interested
buyers to learn more about properties. Using podcasting
as a communication medium will help expand the
8. Sporting Event Commentaries
Sportscasters are always ready and
willing to offer opinions and commentary on sporting
events. Pre-event festivities and post-event analysis
are often enjoyed by fans, and if the commentaries
are made available at any time as podcasts, the
listeners have much more flexibility.
9. Medical Instruction
As just one example, medical schools
have recorded a variety of heart murmurs as podcasts.
Medical students studying cardiology can listen
to the various heart defects until they understand
the different sounds and the impact those anomalies
have on the circulatory system. Recognizing the
sound patterns of a heart murmur can greatly aid
medical students when they run across similar
anomalies in a real patient.
10. Class Lectures
Universities have embraced podcasting,
providing supplemental class material as podcasts.
Students often listen to the material while commuting
from one class to another, exercising, or relaxing
11. Corporate - Internal Sales
Podcasting is a perfect way for
a business to communicate with remote sales staff,
regarding things such as addressing corporate
policy changes, new product descriptions, and
marketing points. Educating a wide-spread sales
force about a new product or service has always
been a challenge. Corporations have tackled this
problem by providing audio and video podcasts
that detail a product's use. Sales team members
are often able to learn about new products without
needing to travel to the corporate headquarters
for formal instruction or sales seminars.
12. Political Debates
Are political debates a hobby, or
do you just like to stay informed on the issues
and candidates? Many political debates are now
available via podcasts.
Potential podcasting content covers
the gamut. With more than millions of podcasts
now available, there are few topics that are not
covered by this popular communication channel.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.