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Namespace:

Name: iTunes® (itunes)

Declaration: xmlns:tunes="http://www.itunes.com/dtds/podcast-1.0.dtd"

Field Description:

The contents of this tag is shown in the Artist column in iTunes. It contains the name of the person or company that is most widely attributed to publishing the podcast.

Field Limitations:

Plain text only, no HTML. Limited to 255 characters.

Field Usage:

Optional, but is strongly suggested. If blank, then the value of the <managingEditor> will be used and must have a value.

Reference:

http://www.apple.com/itunes/podcasts/techspecs.html