How Do I Promote My Podcast?
There are a variety of things you
can do to promote your podcast and increase its
Include auto-discovery tags in
the HTML header of the web page. Some podcasting
and RSS readers will automatically detect that
an RSS feed or podcast is available if such auto-discovery
tags are included in the web page header tags.
More on Auto-Discovery - http://www.feedforall.com/knowledgebase/a334b.htm
2. Add A Podcast Icon
Add a standard "podcast" icon to
the website. The icon should appear "above the
fold", meaning that the website visitor should
not have to scroll down in order to see it. The
standardized orange icons are symbolic of podcasts,
and podcast listeners will instantly know that
a podcast is available when they see such an icon.
The icon should link to the URL of the podcast
3. Submit To Podcast Search Engines
There is a large and growing number
of search engines and directories that are specific
to podcasting. Submit your podcast to all the
podcasting search engines and podcasting directories.
List of Sites to Submit Podcasts
4. Use All Means Available For
Use all of your existing communication
channels to let your audience know that a podcast
is available. Be sure to include a mention of
the podcast in any email signatures, newsletters,
and forum posts.
5. Optimize Transcript
Create a show transcript as part
of the RSS feed, and include important keywords
from the podcast in the show transcript. The show
transcript should be optimized for search engines.
Use standard search engine optimization techniques.
You can also use a PHP Script (RSS2HTML, located
) to display the show transcript on your website.
6. Optimize ID3 Tags
Use search engine optimization
techniques when optimizing your ID3 tags, so your
sound files will be easy to locate via the various
audio search engines.
Optimize ID3 Tags - http://www.feedforall.com/audio-file-optimization-tips.htm
If you are spending the time and
energy to publish a regular podcast, make sure
to give it the exposure it deserves.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.