Podcast Do's and Don'ts
Consider following these simple
podcasting tips to get the most from your podcast
and make it stand out from other podcasts in the
1. Make it Professional
Regardless of whether you are podcasting from
your garage or a corporate boardroom there is
no reason that your podcast cannot have a professional
sound and feel. Use software to edit the audio
file and filter background noise. Listeners will
not tolerate poor audio quality. With the wide
range of relatively inexpensive software and hardware
available there is no reason you can not provide
good quality audio podcast.
Provide listeners a transcript or detailed
show notes in the description of the podcast feed.
This will help prospective listeners locate your
podcast using ... If you do not wish to transcribe
the entire podcast be sure to provide detailed
show notes and links to products mentioned in
3. iTunes Support
With automated tools like FeedForAll it is
easy to add iTunes support to podcasts. By listing
your podcast in the iTunes directory your will
significantly increase your podcast's exposure.
With iTune's huge audience and distribution, podcasters
are foolish to not target this channel.
As important as audio quality is, it should
not be at the expense of content. What you have
to say is just as important as how you say it.
Provide engaging content that is informative,
educational or entertaining.
5. Subscribe To Your Podcast
Subscribe to your podcast feed, this will
allow you to see and hear what your audience sees
Do not stray too far from the topic. If your
podcast is about cooking it is probably not the
best idea to go on a tirade about your political
views. While you will likely interest some of
your listeners you might alienate others. Focus
is important, and critical for retaining listeners.
Make a point then move on, there is no need
for redundancy and rambling. Dead air, or "umms"
will drive listeners away, keep your show moving.
Do not be afraid to use audio editing software
to remove any uncomfortable silence or repetition,
it will make your show more professional.
3. Forget Meta Data
It is critical that you include appropriate
and relevant keywords in your podcast feed title
and description, this will help listeners locate
4. Skimp on Bandwidth
There is nothing worse than building a large
listening audience and being unable to handle
the bandwidth loads. Use a reliable web host that
can handle your shows bandwidth. Bandwidth and
accessibility is critical to a podcast's success.
5. Ignore Your Audience
Do not ignore your audience. Create a venue
for listeners to communicate with you, whether
it be through email, a forum or a blog. Listen
to what your audience is saying, and even more
importantly listen to what they are not saying.
Monitor your web logs and monitor
your subscription levels and bandwidth to know
when a show is a hit. By adopting good podcasting
practices, you will be on the path to podcasting
success. Following these simple podcasting do's
and don'ts will get you started.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.