Podcasting For Businesses
Regardless of the size of your business,
or whether your company is public, private, a
government agency, or a non-profit... there is
little doubt that you should consider podcasting.
Podcasting is a 21st century medium, and has proven
that it is far more than just a passing fad.
What is podcasting?
Podcasting is a relatively new communication
medium. Podcasting's increasing popularity and
low cost of entry makes it a great communication
and promotional channel for companies to experiment
with.
Podcasting is online audio content,
and sometimes video content, that is delivered
via an RSS feed. You are probably asking yourself
"what is that, and why should I care?" Like it
or not, our world is becoming portable. The one
thing you cannot buy is time; therefore, people
are doing everything they can to maximize the
time that they have. For example, commuting time,
which was once wasted, can now become productive
time via podcasting. Time spent waiting in a doctor's
office was once unproductive, but can now be used
as "catch up" time for all sorts of things, including
listening to podcasts. Technology and portability
have come together to provide a solution to improving
communication and productivity.
It is no surprise that businesses
have adopted podcasting at a rapid rate. As podcasting
has evolved, many businesses are using it as a
marketing method as well as a communication channel.
Podcasting is a relatively inexpensive medium
to implement, and the potential of an expanded
audience will appeal greatly to businesses that
always seem to be struggling to get their message
out.
Miscommunication and lack of communication
have been long-time problems, and the source of
an interminable amount of frustration for businesses,
both large and small. The desire to become portable
and to utilize time, balanced with the need to
build and expand communication, has catapulted
podcasting to the forefront of businesses, regardless
of their size. Podcasts are effective at resolving
both issues of portability and improved communication.
If your business struggles with
consistent communication, take a look at podcasting
as a possible solution.
About the Author:
Sharon Housley manages marketing for FeedForAll
http://www.feedforall.com
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.
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