Publicize Your RSS Feed
Publicize your RSS feed.
There is little argument from webmasters and publishers
that RSS brings in traffic. So once you've made
the leap and created a feed, how do you tell your
visitors about the feed?
1. Submit Your RSS Feed to RSS
This will not only increase the number of sites
linking to your website and increasing your link
popularity, it will also increase the RSS feeds
profile. A number of RSS search engines and RSS
directories exist that allow you to freely submit
RSS feeds. Feeds are generally categorized and
grouped together by subject. Web surfers looking
for RSS feeds about a specific subject will often
search the RSS directories, to locate a feed that
matches their specific criteria. Topic specific
RSS feed and podcasting directories are also emerging.
Choose a web feed's category carefully and only
submit relevant feeds to topic specific directories.
A large list of directories is located at http://www.rss-specifications.com/rss-submission.htm
Example of Topic Specific - http://www.realty-feeds.net
2. Explain RSS
While you have finally figured RSS out, some of
your visitors may not have. The concept while
brilliant, can be a bit confusing for the beginner.
The concept of RSS feeds might be completely new
to some of your website visitors. Hence it is
generally good practice to walk website visitors
through the steps of locating, subscribing and
reading an RSS feed. It is generally a good practice
to include a page on your website that contains
a general explanation on RSS and details how website
visitors can subscribe to an RSS feed.
Sample Explanation page that can
be used to on your website: http://www.rss-specifications.com/rss-subscriptions.htm
. RSS specifications has authorized the replication
of this webpage. It can be republished, simply
insert your RSS feeds or otherwise customize the
material to explain RSS to your website visitors.
3. Graphic on Website
Since the conception of RSS, bright graphic flags
have been used to denote the location of an RSS
feed. Now instinctively, website visitors frequently
look for a colorful flag on websites. The looks
of the flags have changed but a variety of options
exists. When you add the image, be sure to link
to the location of the RSS feed. Some webmasters
use chicklets to indicate the presence of feeds,
web surfers click on the chicklet that relates
to their RSS feed reader or news aggregator and
the feed is added to their list of feeds. Others
feel that the volume of chicklets simply add confusion,
and opt for a single relevant RSS graphic.
As with any important addition to your company,
it is completely appropriate to send a press release
to let the media know you have RSS feeds available
for specific content. This will often garner a
little attention. Additionally, key news editors
may opt to subscribe to your RSS feed in order
to stay abreast of your latest corporate news.
Considering the possibility of these subscriptions,
makes a press release to signal the availability
of an RSS feed simple common corporate sense.
Include a mention in your e-mail newsletter that
content is now available via an RSS feed. Many
newsletters subscribers appreciate an alternative
subscription method and will subscribe to a web
feed as well.
6. Auto Discovery
Some of your website visitors might be web savvy.
Be sure to include an auto-discovery tag in the
HTML header of each web page. Many RSS Readers
will automatically discover that an RSS feed is
available for specific content and notify the
website visitor and ask them if they wish to subscribe.
7. Brand a Newsreader
Distribute pre-loaded RSS readers branded to your
company name. The big benefit to brandable newsreaders
is that you can include all of your RSS feeds
in it. Any downloaders will have immediate access
to your RSS feeds in the branded news reader.
Brandable Readers - http://www.deskshare.com
If you have a blog or know bloggers, be sure to
share with them that you have added an RSS feed
for specific content. Blogs are a great vehicle
to spread the word. Marketers instantly understood
the power of word of mouth, but few marketers
understand the movement of blog to mouth. This
growing phenomenon has added credibility to online
In order to reap the benefits of
an RSS feed, it is important the feed be properly
publicized. Taking simple steps to promote an
RSS feed will go a long way in ensuring a feeds
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net
a wireless text messaging software company.