Repurposing content is not a terribly
new concept. Webmasters that picked up on the
trend have benefited from traffic surges for a
while now. Repurposing content is all about presenting
the same content in a variety of different ways,
or using different mediums to present the same
content. Webmasters can manipulate content in
order to provide the same content in any number
of different formats.
Why would publishers want to do
this? There are a number of benefits to repurposing
content, not the least of which is that it allows
customers to select the format they wish to access
your information. Additionally, repurposing content
often does not require a lot of extra time, expense,
or additional effort. The content itself already
exists -- the format is just different. Additionally,
there are a number of software tools available
that can assist users in easily repurposing the
The following are different ways
to repackage existing content or to present content
in a different format...
RSS Filtering & Merging
Publishers can apply filters to
existing RSS feeds, and then merge the feeds into
a single filtered feed that contains themed content.
This allows webmasters to present content from
existing RSS feeds in a different way. There are
a number of automated tools for RSS filtering
and merging, such as Yahoo Pipes, RSSfilter, and
Text to Audio
Publishers can convert existing
text articles into audio files, just like book
publishers convert printed and bound books into
AudioBooks. Podcasts are the current rage, and
many people use their driving commutes to listen.
Capture the interest and attention of web visitors
by providing audio versions of text documents.
This allows visitors a choice of either reading
the content, or listening to it.
Details on converting text to audio
Provide product manuals and other
documentation as both web content and downloadable
PDF files. Give web visitors a choice by providing
a variety of file formats for tutorials, documentation,
and articles, and make sure that one of these
formats is a PDF file. Many computer users are
suspicious of MS-Word Doc files because of the
inherent risks of computer viruses associated
with Word documents and similar files. PDFs have
become a stable format for public documents. Publishing
any text-based content in PDF format is very easy
to do, and there are a variety of tools, such
as PDF995, that allow you to convert documents
or images into PDF format quickly and easily.
If you target an international market,
consider localizing your website and it's content
into other languages. Offer foreign language versions
of your website content and documentation. The
world is becoming smaller and smaller, and the
international markets now open to small businesses
have expanded. Breakdown the language barriers
to capitalize in new markets.
Repurposing content is not overly
complicated. It simply gives your customers more
options, and allows you to further leverage existing
content, possibly benefiting from additional mediums.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.