Realtors Estate and RSS Feeds
While many realtors have real estate
blogs, which is quite evident in the directory
of real estate blogs at http://www.real-estate-blogs/blogs/
many are missing the opportunity to extend their
audience even further by using RSS Feeds.
What is RSS?
RSS is a standard format for syndicating
content on the Internet. The content can be anything!
Often, information contained in an RSS feed is
syndicated on other websites, which expands its
reach. Website visitors love RSS because they
choose which feeds they wish to subscribe to.
And if at any point they are unhappy with the
content contained in the RSS feed, they simply
unsubscribe and no longer receive notification
of feed updates.
RSS feeds are becoming an essential
tool for Realtors, who are struggling in a declining
market. Real estate offices that adopt technology
as a marketing tool will remain one step ahead
of their competition.
Why Should Realtors Use RSS?
There is little argument that RSS
can and will generate web traffic. Realtors using
RSS feeds will increase the traffic to their website,
and more web traffic means more potential buyers.
RSS feeds will expand a realtor's reach and distribution,
meaning that Realtors will reach new audiences
using RSS feeds. RSS reaches areas through syndication
that are just not as accessible through normal
channels or traditional realty advertising. Technically-savvy
investors with deep pockets keep watch for new
listings, and they will frequently scan RSS feeds
for specific locations. Using RSS feeds, real
estate offices are able to draw attention to specific
properties they decide to highlight in their feeds.
Additionally, RSS is far less expensive
than a print campaign in the local newspaper or
journals. In fact, the only real expense involved
to Realtors interested in creating RSS feeds is
the time that it takes to add content to the RSS
feed each day. Realtors can use RSS feeds a number
of different ways.
How Can Realtors Use RSS?
1. Sell Homes
Realtors can promote homes and properties using
RSS feeds. The content distribution and syndication
using RSS feeds will exceed that which is possible
via a local newspaper advertisement.
2. Promote Rental Properties
Realtors can promote rental properties, or seasonal
listings using RSS feeds.
3. Promote Open Houses
Real estate offices can announce and advertise
open houses using RSS feeds.
4. Real Estate News
Realtors can announce office news, promotions,
or home sales using RSS. Showing how quickly a
property was sold may encourage other sellers
to sign up with a realty office. Realtors can
also monitor industry news using RSS feeds.
5. Town Demographics / Statistics
Realty offices can provide demographics and statistical
information for regions in which they sell homes
using RSS feeds. Statistical information in RSS
feeds will attract buyers interested in specific
area or regions.
6. Town Events
Realtors can give potential clients a taste of
the local flavor by providing a calendar of local
7. Virtual Tours
Realtors can provide home buyers with virtual
home tours that promote the property's best features.
Real estate offices can simply include a photo
slide show or video in the RSS feed's "enclosure"
8. Mortgage Rates
Prospective home buyers can monitor mortgage rates
through a variety of lenders using RSS feeds.
Loan rate changes appear in the RSS feeds as the
new mortgage rates are announced.
9. Promote Commerical Property
Business opportunities and commercial properties
can be promoted using RSS feeds.
It is no secret that the real estate
market is struggling, and realtors using technology
to their advantage could be the key to a realty
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording software.