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Why Use a Branded RSS Reader?

What is the benefit to using a branded RSS reader? Is there a downside to using a branded reader?

There are pros and cons to using a branded reader, the obvious benefits to a branded RSS reader is that you can include  your RSS feeds within the reader. The downside is that as RSS becomes more popular users are going to be unlikely or at the very least unwilling to maintain two different readers. If you are pushing the branded reader without also giving the option of subscribing to your RSS feeds with an existing reader, users might not subscribe to the feeds. So if you provide a branded reader be sure to also allow users to subscribe to your feeds, in more traditional ways.  

- RSS Knowledgebase Feed

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