Tips for Blogs
Tips for creating a blog.
There are no hard and fast rules on how
to blog. Having said that, bloggers will likely
increase their exposure by following some simple
1.) Stay on topic.
Opinions are generally accepted but the
content of the items in the blog should all relate
to a general theme. Unless you have an uncanny
knack for wit, humor or cynicism, the majority
of your readers will be interested in the content
that relates to a specific defined theme or loosely
defined area of interest. Most readers won't care
that you eat Cheerios for breakfast. They may,
however, be interested in the fact that vinegar
takes out stains and that toilet paper rolls make
great wreaths. Define a topic and stick to it.
This will ensure that you create a loyal following
of interested readers.
2.) Stay informative.
If you are attempting to create the impression
that you are knowledgeable about a specific industry
or sector, be sure that you stay current on news.
If you are endorsing a product or voicing an opinion,
be sure to check your facts; your reputation is
at stake. If you are offering an opinion, be sure
to qualify your post, making it clear that the
content is intended as an editorial.
3.) Old news
is not news.
While blogging every day can be a drain, it is
important that the information presented is current
and accurate, writing an article or blurb about
something that happened 6 months ago, will not
be of interest to many. Telling your audience
that Martha Stewart was convicted and will be
going to prison, after her sentence is completed
will make people question the value of your columns.
4.) Adhere to a schedule.
Create a schedule and stick to it. Realizing that
blogging requires time and effort, don't create
unrealistic expectations and be unable to deliver.
An occasional lapse or holiday is generally understood
but readers returning to find stale, out-dated
content are going to find another blog with similar
content. New blogs and RSS feeds are popping up
on a daily basis. If you have worked hard to develop
an audience and a community you don't want to
lose them due to lack of communication.
5.) Clarity and simplicity.
Keep your posts and blog entries clear and easy
to understand. Remember, the web is global and
expressions, idioms and acronyms don't always
translate. Sometimes a little explanation goes
a long way.
If the goal of your blog is to increase your visibility,
include related keywords in the title of the blog.
Use the title as a headline to attract interest.
Each item post should have a title that will attract
attention but still be relevant to the post. The
title should be no longer than 10-12 words.
7.) Quantity matters.
In order to attract the attention of search engines,
you will need to develop content and substance.
A headline or simple sentence is not going to
generate the interest of readers or help with
search engine ranking. Be sure to archive old
blog posts to develop a large portal of similarly-themed
If your blog content is updated frequently, search
engines will tend to spider the pages at regular
9.) Spell checking and proof-reading.
It only takes a few extra moments and
can save you from having to make embarrassing
explanations. Remember that whatever you publish
on the Internet can be found and archived. Think
carefully about what you post before doing so.
RSS will increase your blog's reach. It is important
that you include your blog's content in an RSS
feed to increase readership and distribution.
Most weblog audiences are small,
but with time and regular updates audiences grow.
Bloggers may never have more than a few hundred
readers, but the people who return to regularly
are generally interested in what you have to say.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing and publishing
RSS feeds and NotePage http://www.notepage.net
a wireless text messaging software.