13 Tips to Maintaining an RSS
Feed Subscriber Base
You have an RSS feed and you have
worked hard to get the word out. According to
your logs you have subscribers! Now the hard part:
how to retain the subscribers to your RSS feed.
Follow these simple steps to insure that your
subscriber base will grow.
1. Original Content
A consistent stream of original content will do
well to earn subscribers loyalty. The best RSS
feeds provide content that is compelling and unique.
Do not rehash existing content, look for a unique
angle or spin if you wish to cover something that
is hot in the blogosphere.
2. Quality Over Frequency
A posts quality is far more important than a post's
frequency. Readers will tire of rambling or nonsensical
posts that contain no real value. Time is precious
and there are plenty of feeds and blogs, in order
to retain readers provide quality not quantity.
3. Get it Right
Syndication has the power to do damage; misquoting
or just plain getting it wrong can affect your
reputation and perpetuate incorrect information.
Be sure to verify all your RSS feed and blogs
information prior to posting.
Blog posts are not instant messages: you should
always use proper grammar, correct spelling and
punctuation. Your posts are a reflection of your
knowledge; content presentation matters and will
affect how you are viewed.
Do not constantly gripe, no one likes a whiner.
If you are going to complain it is not enough
to point out problems, you should offer a suggestion
for improvement or specifics on how to solve a
Titles of RSS Feed Items and Headlines of blog
posts should relate to the contents of the actual
post. There is nothing worse than just tempting
readers with information and not following through.
Use catchy titles but be sure to follow it with
related content. In your actual posts, strike
a balance be sure to provide enough information
without overwhelming readers.
Regardless of your RSS feeds focus' stay on topic!
Your feed or blog posts will generally revolve
around a specific theme, don't stray too far or
you might lose readers. If your RSS feed has a
specific theme, stay true to that theme.
8. Length Matters
Not too long, not too short it is a difficult
balance, but your post length does matter! If
a post is excessively long consider breaking it
up or partitioning it into easy to digest paragraphs
or break it up into multiple posts. Post length
should be consistent throughout your blog and
feed. Try not to vary it too much.
As a publisher, you want to be viewed as a credible
source. Posting or reposting inaccurate information
will reduce if not nullify any credibility that
you have. Provide credentials when offering an
opinion and be sure any factual information is
accurate before posting.
Include links to any related information in the
description field of your RSS feed, this is a
great way to supplement content. Outgoing links
will also often result in links back to your blog
It is important to remain consistent, try not
to vary too much in your daily posts. Stay true
to your formula for content if it is working.
12. Listen to Your Audience
Readers will often communicate what they like
and what they dislike about your content. It is
important that you stay in tune with what your
subscribers like and don't like and make the appropriate
Do not clutter your RSS feed with advertisements.
If you choose to include advertisements in your
RSS feed be sure to strike a balance between advertisements
and quality content.
Starting an RSS feed or is not
difficult to attract readers, it is however difficult
to retain readers. By following a few simple unwritten
rules you will find your subscriber base swell.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.