Tips to Optimize Video Podcasts
Optimize Video Podcasts
It does not matter what you call them: vodcasts,
vidcasts, videocasting, or video podcasting...
there are a few behind-the-scenes actions you
can take to help attract more attention to your
video productions. Just like websites, it does
not matter how amazing the content is if interested
people are unable to find it.
Use the following suggestions to
help increase the exposure your videos receive...
1. Use Keywords
In Video File Name Insert keywords
in the name of the video file. When determining
what keywords to use, do not simply rely on intuition;
do research, just as you would for a website,
to see what relevant terms people are searching
2. Create Video Feed
Create an RSS feed of all videos
in a collection. Each feed item should contain
a different video in the enclosure field. Optimize
the feed using related keywords. For additional
help, there is a Videocasting Feed Creation Tutorial
available at http://www.feedforall.com/videocasting-tutorial.htm
3. Increase Exposure
Host your videos on YouTube, and
embed the video into your website, which will
increase the video count on YouTube. The more
popular a video seems to be, the more exposure
it will receive.
4. Video Name And Description
In the video name and description
fields, use keywords that relate to the content
of the video. Create a compelling yet relevant
title and description that will encourage people
5. Google Video Sitemap
Create a video sitemap for the search
engines. For details on what to include in such
sitemaps, Google has provided specifications in
their Google Webmaster Central Blog at http://googlewebmastercentral.blogspot.com/2007/12/introducing-video-sitemaps.html
6. Meta Data
Include meta data in the video file.
The newer video search engines will often rely
on meta data to produce relevant results. Many
video editing products will allow you to edit
and customize the meta data associated with the
video file, and you should use this the same way
you would use the meta data for a webpage.
7. Optimize Landing Page
Optimize the landing page on the
website, embed the video in a webpage on your
website, and then use standard SEO techniques
to optimize that webpage for the search engines.
Use keywords that relate to the video on the page
that contains the video.
Provide a text transcript of the
video, both on the landing page and in the RSS
feed for the video.
9. Embed URL In Video
Brand the video with your logo
in the initial video splash screen, and include
your website address on the bottom of the video
to increase your brand exposure.
10. Leave Them Wanting More
The video should be a teaser and
leave the audience wanting more. Engage the audience,
but try to encourage the viewer to visit the website
or view other videos to learn more.
11. Submit YouTube Feed
YouTube creates an RSS feed for
every user account that is created. In addition
to manually creating an RSS feed, you can also
use the YouTube feed to promote your videos. The
formatting details for the YouTube video feeds
can be found at http://gdata.youtube.com/feeds/api/username/uploads
(replace "username" in the url with your own YouTube
12. Anchor Text
When linking to the video, use anchor
text that contains keywords which relate to the
Submit the video to all the video
websites and video podcast websites. Here are
a couple of resource sites to get you started...
Podcast & Video Submissions - http://www.podcasting-tools.com/submit-podcasts.htm
140 Places to Submit Your Video List - http://www.stephanmiller.com/my-link-lists/140-place-to-submit-your-video-list/
14. Tag Video
Tag the video on the video networks
with relevant keywords, making it is easier for
people to find when they search on those keywords.
15. Track Views
Track and review the number of views
that a video receives. If you find that a substantial
number of viewers are abandoning the video before
completion, the chances are good that the video
is too long and could benefit from trimming.
16. Social Bookmarking
Use social bookmarking to draw
additional attention to videos. This will also
help with the number of incoming links, which
in turn will help improve search engine ranking.
Videos are the latest marketing
channel. In order to make the most of it, optimize
the video and increase the exposure it receives.
Optimization - Part 2
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.