Video Optimization - Part 2
Optimizing your video for search
engines will increase the exposure that the video
receives, and optimization will also help spread
the video's message. Follow these steps to enhance
your videos and improve their rankings...
1. Shorter Videos Rank Better
No big surprise here -- the file
size of short videos is much smaller than that
of longer videos. On the video networks like YouTube,
short videos are viewed far more often than longer
ones. A length of less than 3 minutes per video
seems to be ideal, and absolutely make every effort
to keep your video under 10 minutes! If you have
a long video segment, consider breaking it into
multiple videos. The more popular videos on the
video networks are given more exposure, which
will also help increase the number of views received.
2. Titles Capture Interest
Just like newspaper headlines, it
is important that the title of the video be one
that will attract attention. If possible, include
important keywords in the video title. This will
help the video perform well in video searches
for that keyword or phrase. Word order may also
make a difference in the video ranking, so try
to use the more important keywords at or near
the beginning of the video title.
3. Tag The Video
Tag the video with important keywords
and phrases that are relevant to the video's contents.
This is particularly important on YouTube. For
anyone searching for topical videos, this will
help them find yours.
4. Encourage Commenting
Encourage customers or other viewers
to comment on your videos. Most video networks
increase a video's exposure if it receives a lot
of comments or views. Once a large collection
of comments has been posted, you can turn commenting
off. To further increase exposure, link to the
video from social sites and social media profiles
such as facebook, myspace, twitter, linkedin,
5. User Name
Use your company name as the username for your
account on video networks like YouTube. The company
name will further reinforce your brand.
6. Embed YouTube Video
Embed the YouTube video in your website. YouTube
is the largest video network with the biggest
following -- by embedding the YouTube video on
your website, you will further increase the number
of views the video receives.
7. Video Anchor Text
When you link to the video, use keyword-rich anchor
text in the link to the video file.
8. Add iTunes Tags
Increase the exposure of your video by adding
the iTunes tags and submitting the video podcast
9. Video SiteMap
On your website, use a sitemap that shows where
the videos are located on your website. This will
help both visitors and search engines in locating
Create a text transcript of the
video. The text can then be spidered by search
engines, giving the content an additional channel.
11. Allow Video Syndication
Allow others to syndicate your videos.
This will increase the exposure and the number
of views that your video receives.
Ratings are a plus. Make sure that
you allow other viewers the ability to rate your
video on the video networks.
13. Compress File
File compression will reduce the
file size of the video, and make it faster to
download and view. The downside is that more compression
results in lower quality. Compress the video file
to the smallest possible size, but without compromising
the video or sound quality.
14. Include Watermarking
Watermark your video file so that
there is no doubt to its origin. Also, add a splash
screen at the beginning, and embed your website
URL in the video using video editing software.
These things will increase your website's exposure
if the video file is syndicated.
The growth of video on the web has
exploded in recent years. Competitors will leave
you in the dust if you fail to adapt and provide
the medium your customers are exploring. Keep
in mind that simply having a video is not enough!
To make the most of your video content, you should
take steps to optimize the video and increase
on Video Optimization - Part 1
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for RecordForAll http://www.recordforall.com
audio recording and editing software.