Why Use RSS Transcript:
Benefits to RSS
RSS streamlines communication between publishers
and readers. Since RSS has had a popularity
surge, webmasters have been experimenting
and using RSS feeds to deliver content in
new and innovative ways. Typically, RSS
feeds contain news headlines and content
summaries. The content summaries contain
just enough information without overwhelming
the reader with superfluous details. If
the reader is interested and wants additional
information they can click on the item in
the feed, accessing the website which contains
additional details. RSS readers aggregate
multiple feeds, making it easy for individuals
to quickly scan information contained within
each feed. Feeds are generally themed, allowing
users to opt-in to feeds that are of interest.
The big benefit to RSS is that individuals
opt-in to content of interest, totally controlling
the flow of information that they receive.
If the quality of the content in the feed
declines, users simply remove the feed from
their RSS reader and they will not receive
any additional updates from that source.
The RSS reader acts as an aggregator, allowing
users to view and scan multiple content
streams in a timely fashion.
RSS is a great supplemental communication
method that does not burden the publisher
with maintaining lists or following strict
privacy guidelines. RSS feeds are compiled
according to the user's choices, removing
any burden that is placed on publishers
of email newsletters. Publishers no longer
need to be concerned with spam, privacy
policies, and age guidelines.
Publishers using RSS as a communication
vehicle are able to create keyword-rich,
themed content, establishing trust, reputation,
and ongoing communication with current and
What Kind of Information Can be Delivered
in RSS Feeds?
Many blogs are catalogued in an RSS feed,
with each blog entry summarized as a feed
item. This makes it easy for visitors to
scan blog posts for items of interest.
Articles are often placed into feeds to
alert readers when new articles and content
are available. The feed entry is typically
an article summary or introduction. Readers
can then ascertain if the article is of
interest and read further.
Many forums now have add-ons that allow
participants to receive forum posts via
RSS. The RSS feeds often will show the latest
discussion topics; if users are interested
they simply click to enter the forum to
participate in the discussion. As the topic
is updated they will see new entries in
the RSS feed.
Schools, clubs and organizations will often
use feeds to communicate meeting times,
places and events that might be occurring.
The RSS feeds are often used to publicize
events, notify the community of schedule
changes or meeting agendas.
Discounts / Specials Feed
Retail and online stores have begun using
RSS feeds to deliver their latest specials
and discounted offers. Some online retailers
have taken this a step further, allowing
users to create their own feeds based on
keywords or phrases.
For example, this service will generate
a URL than can be entered into a news reader.
The feed is updated each time an item is
added to Amazon that meets the specified
criteria or keywords - Amazon Search Feed
Ego / News
Monitoring Companies or individuals interested
in receiving headline news based on a specific
brand or keyword can use RSS feeds to monitor
For example, users can use the following
tool to create a feed that will allow them
to receive filtered news from Google News.
They will only receive items related to
a specific keyword or phrase they setup
Industry-Specific RSS Feed Uses Include:
Technical professionals in specific industries
have also developed RSS feeds as way to
market, promote or communicate within their
specific industries. In many cases, this
has expanded their reach and increased communication
with current and prospective customers and
RSS feeds can be used by realtors to communicate
the time and location for open houses, announce
new property listings or promote decreased
mortgage rates. Content feeds can also be
used by universities to communicate sports
scores or event schedules. Computer service
professionals can create feeds to notify
clients of potential security breaches,
virus risks or outbreaks. Ultimately, RSS
is molded to meet the communication needs
of many sectors. Consider how RSS can benefit
your business and supplement your communication
RSS feed creation tool for publishers interested
in creating fresh content - FeedForAll -