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03/29/2019 Blog Promotion Tips
There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize
Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

2. Submit
Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure.

Blog Promotion Tips

03/27/2019 Academia Adds RSS Feeds to Their Teaching Tool Kit
Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

Academia Adds RSS Feeds to Their Teaching Tool Kit

03/25/2019 How Do I Promote My Podcast?
There are a variety of things you can do to promote your podcast and increase its popularity...

1. Auto-Discovery
Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

How Do I Promote My Podcast?

03/22/2019 Realtors Employ RSS Feeds to Sell Homes
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS Feeds to Sell Homes

03/20/2019 The Rewards of Podcasting
Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Rewards of Podcasting

03/18/2019 Questioning Online Credibility
Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Human nature invariably prompts a level of trust;if it is written, it must be true.

Questioning Online Credibility

03/15/2019 Financial Companies Use RSS Feeds
Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Financial Companies Use RSS Feeds

03/13/2019 100 Uses of RSS Feeds
Many equate RSS with blogs and little else. However, we have found that RSS is multi-faceted and has a scope far beyond blogs. Take a look at these 100 ways that RSS is being used in real world situations:

100 Uses of RSS Feeds

03/11/2019 Podcasting For Businesses
Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

What is podcasting?

Podcasting For Businesses

03/08/2019 Where Do You Find Content for Your Podcast?
You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

2. Blogs
Blogs are a fabulous source of ideas and inspiration. Monitor blogs for developing industry news. Comment on breaking news or editorials that you strongly agree or disagree with. Be sure to credit the source of any blog posts that you comment on or quote within your show.

Where Do You Find Content for Your Podcast?

03/06/2019 Make Your Podcast Standout
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right?

Make Your Podcast Standout

03/04/2019 How and Where to Locate Podsafe Music
Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

PodSafe Music
Podsafe music refers to music specifically for podcasters. The music is licensed in such a way that podcasters can purchase a license to include the music in a podcast without incurring additional fees or expenses. In order to use traditional music that is heard on the radio in a podcast, podcasters may have to pay royalties for each time the song is played.

How and Where to Locate Podsafe Music

03/01/2019 Hallmarks of a Good Podcast
There are many, many things that separate a good podcast from all the rest. Here are a few to consider...
Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.
Sound Balance

Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music -- the emphasis should be on the primary content, and not on the musical arrangements.

Hallmarks of a Good Podcast

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