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04/12/2019 Tips to Optimize Video Podcasts
Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Use the following suggestions to help increase the exposure your videos receive...

Tips to Optimize Video Podcasts

04/10/2019 Quick Questions About Podcasting
Podcasting is an up-and-coming and increasingly popular medium for communication. The following are common questions about podcasting, perfect for those just getting started in podcasting as a communication channel...

What Format Should I Record To?
While other formats are supported, MP3 is by far the most common format used for audio podcasts. Unless there is a specific and compelling reason to use a different format, you should stick with MP3 files for audio podcasts.

Quick Questions About Podcasting

04/08/2019 Step by Step ... How to Podcast Using FeedForAll
Podcasting is simply distributing audio content using RSS. The process is suprisingly simple, and by making audio content available using RSS, podcasters give listeners more control over what they listen to and when. Also, many podcasts are available for syndication, which increases a broadcasters exposure.

Step by Step ... How to Podcast Using FeedForAll

04/05/2019 Long List of Mime Types
If you are creating a podcast or video feed you will need to include the appropriate mime type, the proper format is indicated below.

List of Mime Types

04/03/2019 Blog Tips for SEO
Blogs are the current rage, and many webmasters have blogs but fail to use their blog to its full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines.

1. Host Your Own Blog
In order to prosper from a blog, be sure to host it on your own domain. Hosting the blog on your own server will maximize the links to your website. Link popularity is one of the factors search engines use to rank websites. Resist the urge to use free hosting services, do not give away your link popularity!

Blog Tips for SEO

04/01/2019 Places to Get Ideas for Blog Posts
The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

Not surprisingly, ideas for blog posts or RSS feed items originate or are influenced by other web content. The following are venues for finding your online muse:

Places to Get Ideas for Blog Posts

03/29/2019 Blog Promotion Tips
There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize
Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

2. Submit
Submit the blog to the available online blog directories. There are a number of blog search engines and RSS directories which you can submit your blog to in order to gain additional exposure.

Blog Promotion Tips

03/27/2019 Academia Adds RSS Feeds to Their Teaching Tool Kit
Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

Academia Adds RSS Feeds to Their Teaching Tool Kit

03/25/2019 How Do I Promote My Podcast?
There are a variety of things you can do to promote your podcast and increase its popularity...

1. Auto-Discovery
Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

How Do I Promote My Podcast?

03/22/2019 Realtors Employ RSS Feeds to Sell Homes
Daily more and more realtors are turning to RSS as a tool to market homes for sale. The growing RSS phenomenon in the realty market makes perfect sense. Unlike email RSS feeds have a 100% delivery rate. In addition the costs involved in creating and managing an RSS feed are insignificant when compared to the print advertising Realtors spend on each week. Imagine the amount spent each week to promote various properties in circulars and weekly newspapers, compared to the costs associated with updating and managing an RSS feed.

Realtors Employ RSS Feeds to Sell Homes

03/20/2019 The Rewards of Podcasting
Reaping The Podcasting Rewards
Getting started with podcasting is a relatively inexpensive venture. The equipment and software required for podcasting is inexpensive for a business contemplating podcasting as a new marketing and communication adventure.

The Rewards of Podcasting

03/18/2019 Questioning Online Credibility
Credibility online is becoming more and more of an issue. Anyone can have a blog or post to a forum and anyone can edit wiki entries. Web surfers are beginning to comprehend that just because it is in print does not necessarily mean that it is true. In fact, in today's online world, the collective truth might be the closest thing we can get to the real truth. Peer policing and social bookmarking have become common in the online world.

Human nature invariably prompts a level of trust;if it is written, it must be true.

Questioning Online Credibility

03/15/2019 Financial Companies Use RSS Feeds
Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Financial Companies Use RSS Feeds

03/13/2019 100 Uses of RSS Feeds
Many equate RSS with blogs and little else. However, we have found that RSS is multi-faceted and has a scope far beyond blogs. Take a look at these 100 ways that RSS is being used in real world situations:

100 Uses of RSS Feeds

03/11/2019 Podcasting For Businesses
Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

What is podcasting?

Podcasting For Businesses

03/08/2019 Where Do You Find Content for Your Podcast?
You should not have to look far to find content or new ideas for your podcast show. Look to your daily sources to find fodder and ideas for new podcasting segments.

1. News
Both online and offline sources, from the Associated Press to CNN, contain a deluge of news item each day. Scan headlines on a regular basis to see what catches your eye. In addition, explore your niche market to find any industry-specific news portals that may warrant monitoring.

2. Blogs
Blogs are a fabulous source of ideas and inspiration. Monitor blogs for developing industry news. Comment on breaking news or editorials that you strongly agree or disagree with. Be sure to credit the source of any blog posts that you comment on or quote within your show.

Where Do You Find Content for Your Podcast?

03/06/2019 Make Your Podcast Standout
Podcasts are relatively inexpensive to create, as a result, and the quality in published podcasts is extremely diverse. Corporate podcasts can be very polished audio productions while hobbyist experimenting with podcasts may have dogs barking and children's screaming in the background.

After all it is the content that matters right?

Make Your Podcast Standout

03/04/2019 How and Where to Locate Podsafe Music
Nothing really polishes a podcast more than background music or theme music. In the music world, these music segments are referred to as intros and extros. While many enjoy streaming Internet Audio and recording songs they like over the Internet, these songs cannot legally be used in a podcast.

PodSafe Music
Podsafe music refers to music specifically for podcasters. The music is licensed in such a way that podcasters can purchase a license to include the music in a podcast without incurring additional fees or expenses. In order to use traditional music that is heard on the radio in a podcast, podcasters may have to pay royalties for each time the song is played.

How and Where to Locate Podsafe Music

03/01/2019 Hallmarks of a Good Podcast
There are many, many things that separate a good podcast from all the rest. Here are a few to consider...
Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.
Sound Balance

Adding background music polishes a podcast, but be careful that the music does not overpower the primary content. The background music should be subtle and not distracting. Create a balance that does not compromise the quality of the recording. Also, be sure that the music is not the focal point of a podcast show, unless the topic is about the music -- the emphasis should be on the primary content, and not on the musical arrangements.

Hallmarks of a Good Podcast

02/27/2019 Effective Podcast Tips
Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Podcast Pre Show Preparation Tips
Preshow development, while monotonous and time consuming, will determine the quality of the finished production.

Effective Podcast Tips

02/25/2019 Set Your Podcast Up for Success
Podcasting Tips
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

1. Plan Accordingly.
When making the decision and commitment to podcast, it is important to think beyond the moment. Before starting, think about the time the podcast production will take. How will podcasting fit into a current schedule? How frequently will you podcast? How will hosting of podcasting files be handled? If the podcast is excessively popular, how will fees be generated to pay for hosting? What is the common theme that threads all podcasts in a series together? Think not only of a broad theme, but also various episodic themes that fit into a broader theme. What will make you distinct or different from others podcasting about similar content? By approaching podcasting with a little forethought, you will set yourself up for success.

Set Your Podcast Up for Success

02/22/2019 Why Niche RSS Feeds Matter
Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Financial Industry
If you are in the finance industry you can monitor currency exchange rates, bank rates and track investments using RSS feeds. Financial institutions have found RSS to be an optimum way to communicate CD rates, interest rates, currency conversions, and even investors are using to monitor stocks. Use RSS to track currency conversions, stocks, bonds, bank rates and other financial related information.

Why Niche RSS Feeds Matter

02/20/2019 Sound Effects; The Power of Audio
Sound effects are often used to compliment and enhance artistic presentations, whether they be podcasts, videos, or other audio/visual productions. Royalty-free sound effects are typically non-exclusive and can be used by anyone who purchases them. Professional sound effects can give a podcast or production a more professional sound. However, many new producers may not realize that sound effects have copyrights, and in many cases it is illegal to use a sound effect that you happen to find on the web without properly licensing it.

Sound Effects; The Power of Audio

02/18/2019 Podcasting Just Might Be the Tool to Revolutionize Education
Schools all over the country have flocked to podcasting as a new medium to assist the teaching profession. Professors are using podcasts to instruct students and get their messages out. Podcasting is not restricted to one educational sector, professors at prestigious colleges from Bentley to Purdue have flocked to this medium.

A growing number of professors are recording their lectures, the term coursecasting has been adopted in academia. Podcast lectures are used as study tools, and are available for students who might have missed class. Some podcasts are password restricted to students who are enrolled in that specific class. While other institution's publicly post their podcasts and offer non-enrolled students insight into the class material.

Podcasting Just Might Be the Tool to Revolutionize Education

02/15/2019 Podcast Audio Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

Podcast Audio Recording Tips

02/13/2019 Royalty Free Tracks
Sound effects are an important part of entertainment, often comprising an integral part of vidoes, games, podcasts, movies, and animations. However, the costs and conditions associated with acquiring and using sound effects may be prohibitive for many rising creators of media. Thankfully, royalty free tracks offer an alternative to media producers on a budget.

Royalty free sound effect tracks can be used by anyone. Not only are they legal to use, but in most cases they may be edited, looped, or manipulated by overlaying additional tracks to create another sound.

As their name suggests, royalty free tracks come without the burden of paying a royalty to a track's creator for each use of their track.

Royalty Free Tracks

02/11/2019 Spread the Word - Podcasting Sermons
Create Podcast Sermons
The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith. It is rare to find a house of worship that does not have a website or Internet presense.

Spread the Word - Podcasting Sermons

02/08/2019 Tips to Promoting Podcasts
Podcast Promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to its success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners. Instruction on how users can listen to podcasts should also be included.


Tips to Promoting Podcasts

02/06/2019 Steps to Creating & Promoting an RSS Feed
RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS Feed

02/04/2019 Production and the Use of Sound Effects
Sound effects are artificially created or enhanced sounds that are used in artistic works to emphasize or express an action, mood, or feeling. Sound effects were initially used in radio dramas, but can be observed more often today in podcasts, theater, films, and television shows. They are often synchronized with certain actions, such as a door's slamming being accompanied by the appropriate noise. Sound effects may also be used in the background of a scene to create anticipation or other emotions.

Unsurprisingly, the most realistic sound effects tend to be recordings of actual sounds. To create these sound effects, the actual sounds that are recorded may also be edited or enhanced; sometimes, the pitch, intensity, or another aspect of the sound may be altered using software. Sound effects may also be created entirely digitally by using software or sound equipment to recreate the intended effect. Such sound effects tend to be less realistic. Both of these kinds of stock sound effects are widely available and may be found in sound effect libraries.

Production and Use of the Sound Effects

02/02/2019 The Influence of Technology on Politics
Can, and will, the next generation of politicians exploit the communication mediums available to them? Will the new communication mediums have the power to influence public opinion? Will politicians be the victims of technology, or will they use it to their benefit? Will one party benefit from the use of the technology more than another? All reasonable questions, considering the role technology plays in today's society.

Influence of Technology on Politics

01/30/2019 Ego Searches & RSS
Ego searches are free and simple searches designed to monitor blogs and news portals for mentions of your company, product, competitors or other specific keywords. Conducting ego searches not only allows you to stay informed, but also allows you to maintain a strategic advantage over competing companies. A number of new Internet services are freely available that make these 'ego searches' painless and easy.

Ego Searches

01/28/2019 Building an Image with a Logo
Website design can be elusive to even creative individuals. Sadly some webmasters do not realize their incompetence and they post websites that have grainy graphics and turgid colors. If you are one of these webmasters and have seen the error of your ways, consider this. Your website is a sales tool. A professional layout and design can significantly increase sales and conversion rates, gaining you customers. Businesses can greatly benefit from a professional and unforgettable logo that sets them apart from their competition. Logos are not just fancy graphics that adorn websites or letterhead, logos are a representation of a businesses' philosophy. Logos are a critical component of brand development.

Build an Image with a Logo

01/25/2019 Webmaster Tools
With new technologies, algorithms and sources emerging on a daily basis, webmasters are constantly struggling to stay informed. The quality of content on the web and the number of products available to webmasters can seem overwhelming. The goal of creating a site that can be quickly found can be a struggle. Unless webmasters have a well-established brand, a great domain name and a huge marketing budget, it is important that they appear in search engines via specific keywords. With this in mind, we have compiled a list of resources and products that will benefit webmasters in their efforts to be found.

Webmaster Tools

01/23/2019 Lawyers Use RSS Feeds
Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Lawyers are using RSS feeds a number of different ways to increase efficiency and productivity. Common RSS feed usage in the legal field include:

Lawyers Use RSS Feeds

 

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