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09/10/2020 Podcasting Content
Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Podcasting Content

09/08/2020 Measuring RSS Feeds
Measuring and tracking RSS while a fairly simple concept, is really anything but. Unlike websites, RSS have the added caveat of potential syndication, making accurate tracking a challenge to anyone but the extremely tech savvy. It is not unrealistic for marketers to want to know how many subscribers they have, which items in their feeds attract the most interest, or how many click-throughs are generated as a result of an RSS feed.There are a number of 3rd party providers who focus on tracking the consumption of RSS feeds. Some solutions are rudimentary but likely sufficient for a small business testing the waters with RSS. Other RSS tracking solutions are more complex and while they can come close to being accurate, with syndication there is no solution that tracks with 100% accuracy.

Measuring RSS Feeds

09/03/2020 RSS Innovation
RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feed's content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring e-mail open rates, click-throughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

RSS Innovation

09/01/2020 Creative Podcasting for Businesses
Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.

Here are just some of the various types of content that businesses are turning into podcasts...

Creative Podcasting for Businesses

08/27/2020 Where to Locate Sound Effects
Royalty-free sound effect libraries contain thousands of sound effects that can be licensed for specific uses. A customer who uses royalty-free sound effects, as opposed to hiring a sound engineer to create them from scratch, can save considerable time, effort, and money. Typically, podcasters and other content producers can obtain non-exclusive rights to a single effect, or they can purchase a subscription of sorts. The subscriptions allow publishers to download a limited number of sound effects during a specified period of time.

Here are a few sources for Sound Effects...

Where to Locate Sound Effects

08/25/2020 RSS More Than Just News Headlines
The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

RSS More Than Just News Headlines

08/20/2020 Podcasting For Businesses
Regardless of the size of your business, or whether your company is public, private, a government agency, or a non-profit... there is little doubt that you should consider podcasting. Podcasting is a 21st century medium, and has proven that it is far more than just a passing fad.

Podcasting for Business

08/18/2020 Advertising in RSS Feeds
As publishers have moved towards monetizing RSS feeds, their have been vibrant discussions as to whether advertisements in feeds are viable or whether they will drive subscribers away. At the end of the day while it appears that many are discussing the philosophical approaches to ads in RSS feeds few are taking the time to examine the options available for inserting advertisements in feeds. Ultimately the advertisements served are going to determine the success of RSS as an advertising medium. The ads served must be related to the content contained in the feed. If the RSS feed contains quality content, the ads are relevant, and the volume of ads is in balance with the volume of content served, advertising in RSS feeds will succeed. Take a closer look at some of the ad serving options currently available for RSS feeds.

Advertising in RSS Feeds

08/13/2020 Hallmarks of a Good Podcast
There are many, many things that separate a good podcast from all the rest. Here are a few to consider...

Recording Quality

The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.

Hallmarks of a Good Podcast

08/11/2020 RSS Security
As RSS gains momentum security fears loom large. As publishers are quickly finding innovative uses for RSS feeds, hackers are taking notice. The power and extendibility of RSS in its simplest form is also its achilles heel. The expansion capabilities of the RSS specification, specifically the enclosure field which has launched the podcasting phenomenon, is where the vulnerabilities lie. The enclosure field in itself is not the problem, in fact the majority of RSS feeds do not even use the enclosure tag. The enclosure tag is essentially used to link to file types, things like images, word documents, mp3 files, power point presentations, and executables and can be thought of in similar terms to email attachments.

RSS Security

08/06/2020 RSS Tools
Considering the ever-increasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources.

RSS Tools

08/03/2020 How to Conduct a Podcast Interview
Conducting a successful podcast interview can be a tricky proposition for a podcaster starting out. Once you have determined individuals that will appeal to your target audience contact potential interviewees and arrange a time to conduct the interview. Following this guide will insure that the interview goes off without a hitch.

How to Conduct a Podcast Interview

07/24/2020 Blog Tips for SEO
Blogs are the current rage, and many webmasters have blogs but fail to use their blog to it's full potential. Blogs provide a steady stream of fresh content, and if this content is written and managed properly, blogs have the ability to increase a website's ranking in the search engines.

1. Host Your Own Blog
In order to prosper from a blog, be sure to host it on your own domain. Hosting the blog on your own server will maximize the links to your website. Link popularity is one of the factors search engines use to rank websites. Resist the urge to use free hosting services, do not give away your link popularity!

Blog Tips for SEO

07/22/2020 Podcast Audio Recording Tips
Before you begin podcasting develop a plan and a format for your show. Determine the focus of your podcast and what types of guests you would like to interview. Time spent planning your show will contribute to it's success.

Location, Location, Location
When you are producing a podcast on a regular basis it is important that you select an appropriate location for the recording to take place. The location should be free of external distractions and relatively quiet. It is easiest if you use the same location each time, that way the equipment can remain in place and will not require moving or setup each time you produce a show.

Podcast Audio Recording Tips

07/20/2020 How Do I Promote My Podcast?
There are a variety of things you can do to promote your podcast and increase its popularity...

1. Auto-Discovery
Include auto-discovery tags in the HTML header of the web page. Some podcasting and RSS readers will automatically detect that an RSS feed or podcast is available if such auto-discovery tags are included in the web page header tags.

How Do I Promote My Podcast?

07/17/2020 Effective Podcast Tips
Many people assume that podcasting is all about audio and fail to acknowledge the writing behind the show. Skilled communicators understand the type of planning required in order to pull off a clean final product. The most memorable and effective podcasts are always well planned. Some of the best podcast shows use a script and follow a structured format. The preparation that occurs behind the scenes is similar to what would take place for a radio show.

Podcast Pre Show Preparation Tips
Preshow development, while monotonous and time consuming, will determine the quality of the finished production.

Effective Podcast Tips

07/15/2020 Audio File Optimization Tips
Optimize your audio files to increase their popularity, just as you would optimize a website. Audio search engines are becoming more advanced as audio files become more commonplace on the Internet. Here are some tips to optimize your audio offerings...

1. Optimize Landing Page

Create a landing page for the audio files. The landing page should explain the audio content and encourage subscriptions. Outline the steps the visitor should take in order to subscribe or listen to the audio file. Make an effort to interact with the visitor on the landing page, and make it as easy as possible for them to subscribe or listen to your podcast.

Audio File Optimization Tips

07/13/2020 10 Podcast Tips To A Great Sound
What defines a good podcast? Make no mistake -- there is a difference between a good podcast and a not-so-good podcast. A high-caliber podcast is much more than just decent content. The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Podcast production takes effort, but anything worth doing is worth doing right. Use these tips to help produce a quality podcast that will be distinguished above other related podcasts...

10 Podcast Tips To A Great Sound

07/10/2020 Tips to Optimize Video Podcasts
It does not matter what you call them: vodcasts, vidcasts, videocasting, or video podcasting... there are a few behind-the-scenes actions you can take to help attract more attention to your video productions. Just like websites, it does not matter how amazing the content is if interested people are unable to find it.

Use the following suggestions to help increase the exposure your videos receive...

Tips to Optimize Video Podcasts

07/08/2020 Tips to Promoting Podcasts
Podcast Promotion
Podcasting is a great new medium, but creating a podcast is only half of the work. Promoting a podcast is equally critical to it's success.

1. Educate the Public.
It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical.

Tips to Promoting Podcasts

07/06/2020 Set Your Podcast Up for Success
As podcasts increase in popularity, listeners have more choices. So while you might be ahead of the competition, you should still be thinking about ways that you can make your podcast unique and stand out from similarly themed podcasts.

Set Your Podcast Up for Success

07/03/2020 Production and Use of Sound Effects
Sound effects are artificially created or enhanced sounds that are used in artistic works to emphasize or express an action, mood, or feeling. Sound effects were initially used in radio dramas, but can be observed more often today in podcasts, theater, films, and television shows. They are often synchronized with certain actions, such as a doors slamming being accompanied by the appropriate noise. Sound effects may also be used in the background of a scene to create anticipation or other emotions.

Production and Use of Sound Effects

07/01/2020 What is Podcasting?
Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio content that is delivered via an RSS feed. Many people liken podcasting to radio on demand. However, in reality, podcasting gives far more options in terms of content and programming than radio does. In addition, with Podcasting, listeners can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it.

What is Podcasting?

06/29/2020 Podcasting Sermons
Create Podcast Sermons

The Internet has made spreading faith significantly easier. In the past, community residents were limited to the churches, temples and houses of worships that were available within driving distances. Coordinating schedules with sermons could be challenging for busy families.

The Internet has opened the doors to a diverse congregation that exists beyond the traditional borders that communities have become accustom to. Using technology as a communication medium has not been lost on spiritual leaders and many have embraced the Internet as a medium to spread their faith.

Podcasting Sermons

06/26/2020 Why Independent Artists and Musicians Should Podcast
Independent artists have long struggled to gain recognition and attract an audience. Without the backing of a major label it can be very difficult for independent artists to obtain radio play time, that is, until now. Podcasting a revolutionary new medium, has opened new distribution channels for independent artists. Podcasting is the process of distributing audio files using the RSS format and has become very popular with the younger generations.

With the use of technology, independent artists have a unique opportunity available, using technology they can significantly expand the exposure of their music.

Why Independent Artists and Musicians Should Podcast

06/24/2020 Create Professional RSS Feeds
More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

06/22/2020 Etiquette for RSS Feeds
Here are some general guidelines for creating RSS Feeds:

1. Enclosures

Include only one enclosure per item for maximum compatibility. The RSS 2.0 specification does not clearly state whether multiple enclosures are allowed or not, but most RSS readers will only support a single enclosure. Therefore, it is best to conform to the readers, and only include a single enclosure in each RSS feed item.

Etiquette for RSS Feeds

06/19/2020 How do you get ideas for blog posts and RSS feed posts?
The best blogs and feeds are those that contain unique, fresh, compelling, content. So where do these prolific posters get their ideas? I talked to a handful of bloggers to determine where their inspiration originated for their content.

How do you get ideas for blog posts and RSS feed posts?

06/17/2020 RSS Feed Etiquette
Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

There is no Emily Post in blogging that offers etiquette advice, or a Miss Manners that details appropriate behavior. That does not mean there are not acceptable and unacceptable actions that bloggers should take. In order to efficiently communicate as a blogger on the Internet, it is critical to understand the unwritten rules of blogging etiquette.

RSS Feed Etiquette

06/12/2020 Converting RSS to HTML
Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Converting RSS to HTML

06/10/2020 Why Do People Unsubscribe?
Whether you do email marketing, publish an RSS feed, or both, you will inevitably have customers that choose to unsubscribe from your communications. However, you may be able to limit the number of customers who do so. According to a recent report by ExactTarget, there are a variety of reasons why a person may unsubscribe. By understanding why customers unsubscribe from various communications, marketers can learn which marketing mistakes to avoid and keep their subscribers.

Why Do People Unsubscribe?

06/08/2020 Increase Your RSS Feed Subscribers
Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.

Increase Your RSS Feed Subscribers

06/05/2020 13 Tips to Maintaining an RSS Feed Subscriber Base
You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

13 Tips to Maintaining an RSS Feed Subscriber Base

06/03/2020 Why Niche RSS Feeds Matter
Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Why Niche RSS Feeds Matter

06/01/2020 Publicize Your RSS Feed
There is little argument from webmasters and publishers that RSS brings in traffic. So once you've made the leap and created a feed, how do you tell your visitors about the feed?

1. Submit Your RSS Feed to RSS Directories.
This will not only increase the number of sites linking to your website and increasing your link popularity, it will also increase the RSS feeds profile. A number of RSS search engines and RSS directories exist that allow you to freely submit RSS feeds. Feeds are generally categorized and grouped together by subject. Web surfers looking for RSS feeds about a specific subject will often search the RSS directories, to locate a feed that matches their specific criteria. Topic specific RSS feed and podcasting directories are also emerging. Choose a web feed's category carefully and only submit relevant feeds to topic specific directories.

Publicize Your RSS Feed

 

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