It is All About Content Syndication
New websites are being launched daily. In order
to compete, webmasters need to find alternative
ways of producing themed websites. Highly focused
articles are often sought by wembasters. Why?
Because content on the web is still king! In order
to attract search engines and site visitors, webmasters
rely heavily on providing new, innovative and
fresh content. If the web site content is rich,
visitors will come. If the website content is
updated regularly, visitors will return. When
evaluating a website's traffic it is easy to see
that the low cost of syndicated content can increase
a website's value. Sites that contain multiple
pages related to a specific topic increase the
likelihood of being 'found' when a variety of
search phrases are used for that topic.
By creating a niche resource, webmasters
are viewed as industry experts and their websites
are more likely to receive incoming directory
links. A number of publishers provide free content,
the only stipulation being that the webmaster
serving the content must include the author resource
box. Webmasters utilizing free content can easily
create portals teeming with themed content.
Unlocking the Key to RSS
Many webmasters are struggling to find fresh,
innovative content while other savvy webmasters
have realized the potential hidden within RSS
and are adopting the technology at a maddening
pace. By utilizing RSS, webmasters can tap numerous
free content sources with very little effort.
RSS truly is a webmaster's key to free content.
Webmasters interested in taking advantage of
RSS have a number of resources available to them:
GoArticles is a free content article directory
with more than 20,000 articles available for syndication.
Recently GoArticles added a feature that will
allow webmasters and site owners to add dynamically
updated article headlines to their sites by simply
adding a single line of java script into their
webpage. More than 100 articles are added daily
to GoArticles. The content is refreshed and indexed
every 3 hours, so new articles are updated on
the site 8 times a day. Webmasters looking for
content can include theme-based RSS feeds into
their site, using java script supplied by GoArticles.
The java script accesses an RSS feed that contains
the article headlines on the GoArticles site.
GoArticles has 64 article categories, making
it easy for webmasters to find content that suits
their interest. Webmasters can select either the
most recent articles in a specific category or
the most popular articles in a specific category.
As new articles are added to the GoArticles directory,
the content on the websites using the java script
will dynamically update.
Additional details at: http://www.goarticles.com
Example of a site using GoArticle's feed - http://www.small-business-software.net/goa-seo-headlines.htm
Another article resource webmasters
may find useful is Article Central's tracker script.
Webmasters can easily insert java script into
their website to list all of Article Central's
new articles or site owners can customize the
tracker code to list only those articles chosen
from the article repository's article category
list. Articles relate to web development, design
and technology-related issues and are updated
Additional details at: http://thewhir.com/find/articlecentral/tracker.asp
Example of a site using Article Central's feed
- - http://www.softwaremarketingresource.com/articledirectory-headlines.htm
Content syndication is a win-win for both the
publisher and the webmaster. As a result of these
new distribution opportunities provided by GoArticles
and Article Central, publishers will receive increasingly
more exposure for their articles and webmasters
will have a new source for fresh content.
Webmasters interested in creating dynamic content
from other free sources can use the free service
provided by Feed2JS. All webmasters need to do
in order to display the RSS feed on a website
is enter the URL of the RSS source. Feed2JS creates
java script that can be inserted into the HTML
of the site owner's webpage. Webmasters are also
given control over how their content is served,
meaning they can customize the look and appearance
of the headlines.
Additional details at: http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build
Example of site using Feed2JS - http://www.feedforall.com/rss2java-rssblog.htm
Search engines are increasingly looking for theme-based
portals by having specific targeted content where
Webmasters are likely to be defined as industry
experts. RSS is a free and easy way to promote
a site and its content without the need to advertise.
RSS is defined specifically for syndication; in
fact the acronym RSS stands for Really Simple
Syndication. This means that webmasters serving
RSS content do not need to negotiate complicated
content sharing partnerships in order to use content
contained within an RSS feed.
In order to completely understand the power
and potential of RSS, webmasters may want to visit
the following resources:
RSS Specifications - everything you need to know
about RSS - http://www.rss-specifications.com
Feedster - locate RSS feeds that are topic specific
FeedForAll - create RSS feeds from your own content
RSS4U - free online RSS reader http://www.rss4u.com
FeedDemon - desktop RSS reader - http://www.feeddemon.com
About the Author:
Sharon Housley manages marketing for NotePage,
and FeedForAll http://www.feedforall.com