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PostPosted: Thu Feb 17, 2005 12:44 pm Reply with quoteBack to top

Can anyone tell me about RSS newsfeeds, its Pros and Cons
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Joined: 26 Aug 2004
Posts: 106

PostPosted: Thu Feb 17, 2005 5:09 pm Reply with quoteBack to top

Jammy wrote:
Can anyone tell me about RSS newsfeeds, its Pros and Cons

The following are some articles you will find helpful:

Benefits to RSS - http://www.feedforall.com/benefits-to-rss.htm

The big benefit to RSS is that individuals opt-in to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the user's choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keyword-rich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

Do I need a Feed - http://www.feedforall.com/need-for-feeds.htm

Benefits for Publishers

1.) Avoid Spam Filters
Statisticians estimate that 70% of the email transferred each day is spam (unsolicited email). With that statistic, even opt-in users risk losing valuable messages in the cesspool of spam. RSS feeds effectively nullify spam as an issue. Requesting feeds allow users to maintain complete control over the content they view. Users can easily opt-in and out of feeds that provide content of interest or importance.

2.) Expanded Reach
RSS allows publishers to reach a number of new and different markets that typically are less crowded with competition. Many small businesses are often slow to adopt or learn new technologies, giving businesses that lead the way a competitive advantage.

3.) Content Syndication
Syndication of feeds increases exposure.

4.) Repeat Visitors
RSS is all about repeat visitors. Users who have previously visited a site often have a stronger connection to the site and are more likely to purchase or trust the information on the site.

5.) Free web traffic
As the internet has evolved, many webmasters have found that what was once free traffic must now be paid for in order to sustain decent visitor statistics. RSS is in a unique position to bring free traffic because they are content-driven, and if they include interesting or valuable information, will pique the curiosity of web-surfers and entice them to visit a particular site.

6.) Less Effort
Newsletters and E-zines undeniably bring visitors, but the effort involved in creating, distributing and maintaining a newsletter can be a burden. Maintaining the list, ensuring the list is clean, growing the subscriber base, updating and removing bad e-mail addresses, all take time. RSS feeds are not burdened with those issues. There are easy-to-use RSS feed creation tools that require little effort, allowing publishers to recycle content, often simply cutting and pasting into RSS feed creation software.

As far as the negatives about RSS there are really only two.

1. The first is, as a marketer measuring what venues are effective is very important. Unfortunately the ability to measure the success of RSS or gather any statistical information about the subscriber is extremely limited. General information from web logs can be gleaned but specific information about usage is very difficult to obtain.

2. Once something is entered into an RSS feed the creator generally loses control of the content. Other sites can syndicate and benefit from the content, even with a Creative Commons license the information contained in a feed is generally considered "fair game".

Please let me know if you have any additional questions.

FeedForAll - http://www.feedforall.com
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