Promote A Blog
Promote Your Blog
Well, you've joined the others and have
created a blog. It is time to tell the world about
your online journal. Most blog services generate
an RSS feed. If your blogging software does not
create an RSS feed, consider using software like
to create an RSS feed. Like blogs, RSS is growing
in popularity and is a great way to spread the
word about a new blog.
Syndication is conceptually simple.
It allows publishers to distribute content that
can be displayed in another location or context.
Using RSS, publishers are able to easily create
and disseminate content feeds that include news
headlines, blog summaries and related links. RSS
is the defined syndication standard that has become
mainstream. All types of information are now available
in a syndicated format.
1. Blog Submissions / RSS Submissions
There are a number of blog directories and
blog search engines where you can submit your
blog. A large list of sites allowing blog submission
and RSS feed submissions can be found in the left
column at: http://www.rss-specifications.com/rss-submission.htm
Similarly, there are RSS feed directories
and search engines like http://www.rss-network.com
. Be sure to submit the URL of your RSS feeds
to the RSS search engines listed on the RSS specifications
If you wish to automate your blog
and RSS submissions consider using Dummy Software's
Blog and RSS Submit Software http://www.dummysoftware.com
Like a website, its important to
select the appropriate category for your blog.
Use a clear title that contains descriptive details
but is not excessively long. The Blog description
should further expand on the purpose and general
theme of the blog. Incorporate important keywords
related to the blog's theme in both the title
and description. This will help bring targeted
traffic that is genuinely interested in the contents
of the blog.
2. Post Press Releases to Online Resources
Write a press release announcing your blog to
the world. Keep it factual and submit the release
to the free press release directories. This will
provide incoming links to the new blog and get
it started on its way to popularity. There are
a number that allow for press release posting
free of charge. The releases on these sites are
occasionally picked up by publications looking
for information or filler content. Another side-benefit
to these listings is increased link popularity,
which helps with search engine ranking. A list
of sites that allow for press release posting
can be found under 'press release posting' . A
number are available at http://www.softwaremarketingresource.com/pressreleases.html
3. Post Announcement on Usenet
A number of Usenet groups allow for posting of
announcements or press releases. Most of the announce
groups in Usenet contain 'ann.' in the domain
address. If your blog is focused on a specific
topic, search Usenet newsgroups. To locate topic-specific
announce groups, consider searching http://www.newsguy.com
to locate groups specific to related topics.
4. Post to Forums
Forums also contain sections in which you can
post announcements. If the application is a niche
product, consider searching for topic-specific
forums in addition to the general software announce
forums listed below. Be sure to post any announcements
in the appropriately marked 'announce forum' .
The following are related blog forums, some of
which allow for posts.
Favorite Feeds -
Your Blog Announcements - http://www.forum4bloggers.com/viewforum.php?f=12
Got Blog - http://www.blogomania.com/forums/viewforum.php?f=7
Announce Software, Blogs or Relationships - http://www.softwaremarketingresource.com/forum/viewforum.php?f=5
5. Promote & Auto Detect Blog Feeds
It has become a standard that nearly all
websites that have RSS feeds available use colorful
graphics to indicate the presence of an RSS feed.
The graphics were initially bright orange rectangles,
but as the popularity has grown, webmasters have
bent the rules a bit. NotePage has made a free
online RSS graphic tool available that allows
users to quickly customize buttons by selecting
the text on the button and the color scheme of
the button. Once the color and text is entered,
a custom graphic is instantly created. Webmasters
can easily match the style of the RSS button to
a website's theme.
Graphics experience is not required. Simply select
alternative colors and insert text to personalize
RSS feed graphics. The RSS graphics tool can be
used by clicking the following URL http://www.feedforall.com/public/rss-graphic-tool.htm
or choose ready made graphics from: http://www.rss-specifications.com/rss-graphics.htm
Include information in the HTML
code of a website so that RSS Readers automatically
detect that an RSS feed exists for the material
contained on the site. Aggregators will automatically
detect RSS on a website if you add a small bit
of code in the header field of an HTML page.
After publishing an RSS feed it
is important to let visitors know that the feed
exists. Aggregators will automatically detect
RSS on a website if you add a small bit of code
in the header field of an HTML page. [link rel="alternate"
type="application/rss+xml" title="RSS" href="http://www.yourdomain.com/rss.xml"]
Be sure to replace http://www.yourdomain.com/rss.xml
with the URL to the RSS feed and replace the brackets
with "<" (less than) and ">" (greater than) symbols.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing, publishing RSS
feeds and podcasts. In addition Sharon manages
marketing for NotePage http://www.notepage.net
a wireless text messaging software company.