With new technologies, algorithms
and sources emerging on a daily basis, webmasters
are constantly struggling to stay informed. The
quality of content on the web and the number of
products available to webmasters can seem overwhelming.
The goal of creating a site that can be quickly
found can be a struggle. Unless webmasters have
a well-established brand, a great domain name
and a huge marketing budget, it is important that
they appear in search engines via specific keywords.
With this in mind, we have compiled a list of
resources and products that will benefit webmasters
in their efforts to be found.
1.) Webmaster Articles &
Tutorials -The Internet is rich with resources
for webmasters who are developing and optimizing
web content. The web hosts a vast variety of web
design tutorials and articles. For the novice,
sifting through these resources can be daunting
Site Point - New Articles,
Fresh Thinking for Web Developers and Designers
- With a vast variety of web design tutorials
and articles coupled with a vibrant and well informed
community, SitePoint is the natural place to go
to grow your online business.
WebProNews - WebProNews is
an article portal for Internet and Technology
professionals and has thousands of articles on
web design and development. The articles are from
iEntry's network of expert writers through hundreds
of relationships with authors around the world.
2.) Webmaster Forums
- Not only can participating in various forums
and posting your various views and ideas potentially
bring new growth and life to your online business,
it can help you stay informed about industry news
or changes. This is particularly important when
working in a new, quickly advancing industry like
web design and search engine optimization. The
following forums are great places for webmasters
to participate and monitor.
ThreadWatch - ThreadWatch
is a nifty tool. The concept of Threadwatch is
very simple: finding the signal amongst the noise
of internet marketing media takes too much of
what we all value most, time. Threadwatch.org
cuts through the chatter and produces a clear
signal for the time-starved professional Internet
Webmaster-Talk - The WebmasterTalk
forum covers material related to Web Design, PHP
Help, Coding, Hosting, Domain Names, graphic optimization
and related webmaster topics. The forum is extremely
popular and generally, posts will receive almost
instant responses from knowledgeable professionals.
Of course, like any forum, there are bound to
be opposing views ensuring that all sides of every
issue are raised. http://www.webmaster-talk.com
3.) Website Submission Tools
- According to research more then 90%
of Internet traffic is generated by search engines.
Submitting your website to all major search engines
is the most effective way of promoting your website
on the Internet. In order for web surfers to locate
your site you must be included in all the major
search engines. There are a number of tools available
to assist with the submission process.
Internet Business Promoter
- Internet Business Promoter is a suite of 10
professional web promotion tools in one software
application. All of the tools are designed to
assist web developers with all aspects of web
site promotion and search engine optimization.
We found that IBP's strength was in the website
submission options. Once a site is created it
must be submitted to search engines and directories.
IBP streamlines and simplifies the submission
process, saving significant amounts of time. http://www.axandra.com/ibp
FreeWebSubmission.com - Free
Web Submission is the source for free search engine
submission. They provide webmasters and site owners
with free manual and auto submission to the highest-rated,
free internet search engines and directories.
AddMe - AddMe is a leading
resource for webmasters and small-business owners
specialized in website submission and promotion
in the search engines. AddMe offers free online
website submission to 14 major search engines
in exchange for a reciprocal link. AddMe is well
known and respected in the industry. http://www.addme.com/
Many of the online submissions
require an e-mail address. In order to limit excessive
unwanted e-mail many webmasters will use a "throw-away"
e-mail address that would allow them to initially
receive notification that the site is submitted
but is ultimately an e-mail account they can discontinue
after the submission process. This practice is
suggested for anyone using a free service for
4.) Online Tools - A
number of resource sites are available on the
web to assist webmasters. The resources are generally
free and contain useful analytical tools.
DigitalPoint - The DigitalPoint
site contains a variety of tools specifically
for webmasters. The tools are a collection of
useful online tools, from a Google AdSense Sandbox
that shows which Google AdSense ads will be displayed
for any webpage on the Internet, to web ranking
tools that track Yahoo's web rank.
SEO Survey - Tools to help
SEO specialists and webmasters automate some of
the important tasks involved in the routine of
5.) Webmaster Software - The
aim of many applications is to save time, money
or productivity. Webmsters can often use software
to replace a task they do manually, freeing up
their time to pursue other tasks.
FeedForAll - FeedForAll
creates, edits, manages and publishes RSS feeds.
As webmasters realize the benefits to RSS, software
related to RSS is becoming an instrumental tool
in their arsenal. http://www.feedforall.com
TNT Screen Capture - TNT
captures everything with only 3 simple capture
modes, from application windows to controls, to
menus and popup windows. Many integrated unique
features like shadow options, transparency, quick
scaling and individual shapes make it quick and
simple to create stunning screenshots at a mouse-click.
6.) Free Content -
Free content comes in all shapes and sizes. Understanding
who your target customer is and what appeals to
them will go a long way in finding content that
will increase your site's value.
GoArticles - Providing a
fresh stream of content-specific articles is a
great way to encourage visitors to return to your
website on a regular basis. GoArticles is a directory
of quality articles that is searchable based on
Small Business Software -
Collection of small business and marketing-related
articles available for republishing.
Articles - http://www.small-business-software/free-website-content.htm
FreeSticky - FreeSticky provides
a directory of content available to webmasters
free of charge. The available content is a variety
of items including syndicated cartoons, games,
horoscopes, photographs, forums and articles.
The supplemental content is designed to encourage
visitors to return to your website.
RSS - RSS stands for really
simple syndication, RSS feeds generally contain
content available for syndication. Meaning that
you can often publish content contained in an
RSS feeds to provide fresh website content. FeedForAll
has a free PHP script available to display RSS
feeds. Additional resources to learn more about
using RSS as web content can be found at http://www.rss-specifications.com
7.) Alerts - Using
web alerts is becoming increasingly useful to
webmasters interested in tracking their search
engine position, trademarked terms, to monitor
competitors and stay abreast of online occurrences.
Google Alerts - Google Alerts
is a solution for monitoring your professional
interests online. Track the entire web for your
personalized topics and receive new results by
daily e-mail. There are two companies doing this:
Google Alerts, http://www.googlealert.com
PubSub - PubSub is a matching service that
instantly notifies you when new content is created
that matches your subscription. Using a proprietary
Matching Engine, PubSub is able to read millions
of data sources on your behalf and notify you
instantly whenever a match is made. http://www.pubsub.com
Tools for Online Tracking Alerts
- Article detailing additional tools available
for online tracking and alerts.
8.) Blacklist Checkers - E-mail
delivery problems often occur when an IP address
or domain is black-listed. The following tools
will ensure that your IP address and domain will
not have delivery issues.
DNS Stuff - DNSstuff: Free
fast, advanced and comprehensive web-based DNS
tools, going beyond just ping, tracert/traceroute,
WHOIS and DNS lookups.
SpamNews - spamNEWS is a
concise aggregation of vital information relevant
to professionals in the anti-spam sector: Up-to-the-minute
press coverage and topical editorials about e-mail
abuse, related online security matters, legal
and political issues, as well as articles on Internet
marketing and privacy.
9.) Keyword Tools - Keywords
to improve search engine placement and ranking.
Finding top Internet marketing keywords is critical
in the quest to be found. Choosing the right Internet
marketing keywords will help your search engine
placement and ranking. A little keyword research
goes a long way in the search to be found.
WordTracker - WordTracker
helps you choose the right Internet marketing
keywords that will help your search engine placement
and ranking. Use WordTracker for keyword research.
Web marketing is all about search engine ranking,
and that starts with the proper Internet marketing
keywords. Get a free keyword report and web site
10.) Newsletters - Email
newsletters continue to be one of the most important
ways to communicate and find information on the
Internet. The following e-mail newsletters contain
great information for webmasters.
SitePronews - A free
newsletter and webmaster resource site for Webmasters
focusing on web site promotion, submission, positioning,
design and marketing. The newsletters and websites
contain articles by noted web experts. The SiteProNews
site was the first of more than 12 web sites that
focused on niche areas of particular interest
to webmasters, marketers, newsletter publishers,
authors and entrepreneurs.
iEntry - The iEntry network
has a really great collection of useful newsletters.
iEntry publishes over 50 targeted e-mail newsletters
that cover various aspects of the IT and Business
Like most of the copious amounts
of information on the Internet, it is a matter
of sifting through to find relevant, accurate,
helpful information. Occasionally we stumble across
some little-known gems. As a result, we have compiled
these webmaster tools.
About the Author:
Sharon Housley manages marketing for FeedForAll
software for creating, editing and publishing
RSS feeds and NotePage http://www.notepage.net
a wireless text messaging software.